Project Overview
This project involved analyzing Superstore sales data from 2015 to 2018 using Tableau. The interactive dashboard highlights annual performance metrics, including profit, revenue, & profit ratio. It also breaks down customer performance, monthly profit trends, segment-wise profitability, and category-level contributions, providing a comprehensive view of business performance.
Interactive Dashboard
Key Insights
- Profits increased steadily from 2015 to 2018, with the highest profit observed in 2018.
- Office supplies contributed the most profit (~$236K), followed by Technology, while Furniture lagged.
- Corporate and Consumer segments were more profitable compared to Home Office.
- Retention and YOY growth were stronger in Technology than in Office Supplies and Furniture.
Project Gallery
What I learned
- Enhanced proficiency in Tableau dashboard design, including KPIs, trend lines, and interactive filters.
- Learned how to effectively use visual storytelling to highlight revenue, profit distribution, and customer performance.
- Gained experience in balancing design and functionality, ensuring the dashboard is both insightful and easy to navigate.
- Improved skills in segmenting data by categories and customer groups to uncover deeper business insights.